Founded in 2000, as a relatively new sport, CrossFit’s popularity has been accelerating at an explosive rate.
The intense CrossFit training has been adopted, loved and mastered by thousands of people worldwide.
CrossFit has transformed into a brand that generates an average revenue of about $4 billion, with an estimated 11,000 gyms worldwide. Perhaps it’s the fact that CrossFit offers something different to dive into every day, the diversity or the amazing results you see? Whatever the reason, CrossFit has seen a 166% year over year growth.
If you’re one of the many people who joined the CrossFit cult over the past few years, you may be considering becoming a CrossFit coach. If you want to start your own CrossFit program and workouts, to help other people achieve their active and healthy living goals, here’s everything that you need to know.
You’ll need a CrossFit qualification
To become a CrossFit trainer, you will need a CrossFit Level 1 Certificate Course. Usually, it’s a two-day course from 9-5. If you pass, you’ll receive the certificate. The CrossFit Level 1 Trainer Certificate is valid for five years from the date of issue. To be eligible for the certificate, you need to be at least 18 years old and have the basic medical knowledge, like for example First Aid.
It’s important to point out that the certificate costs around $1,000 to obtain. If you’re really serious about turning your CrossFit passion into a fitness career, this should be seen as an initial investment.
You need to decide how you will teach CrossFit
You’ve done the hard work when it comes to obtaining a CrossFit certification, now you need to decide what direction you want to take.
Some of the CrossFit teaching options are:
| Private CrossFit training – You can offer one-to-one specialized CrossFit training for anybody who may be interested in a highly maximized coaching session
| Semi-private – This means you’ll be offering your clients a more personalized, focused CrossFit training session but at a lower price. Semi-private is, as you can imagine, a small group of people
| Group session – When you’re coaching a big group, this lowers the price for the clients and allows them to get lost in the crowd. The CrossFit workouts are a little less personal which only means your CrossFit training program will have to be maximized for all abilities
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You need to consider your employment options as a CrossFit trainer
You have to make the big decision – will you go self-employed, start your own CrossFit gym or work for another company? When you start your career as a CrossFit trainer, it’s the most convenient to collaborate with other company, however, it’s important to have in mind that gym chains are choosing to design their own classes, build up their own brand, and turn their passion CrossFit into their success.
To begin, network with owners or coaches at your local CrossFit box. Some may offer you the chance to shadow under another coach for a little while. Attract clients, build up your skills and perfect your CrossFit teaching methods.
Overtime, you can start your own CrossFit box. Just like with any self-employed venture, it comes with its risks and requires dedication and motivation.
Becoming a CrossFit affiliate requires you to pay a $3,000 licensing fee. This combined with the certificate, equipment costs, rent, staff salaries and any criminal checks necessary, can add up to a substantial amount.
However, most CrossFit businesses, if managed and promoted well, start to make a profit in the first year. If you have about enough members, all paying a monthly fee for membership, that could be enough to offset any expenses with profit left over.
Remember to prepare a business plan at the very first step if you’re considering launching your own CrossFit business. In the business plan, calculate all the costs, possible profits, sum up chances, and risks, just to be sure you’re on the right path to become successful.
How will your CrossFit training stand out?
The statistics don’t lie. In fact, according to CNBC, there are more CrossFit gyms than Starbucks in the United States.
This only means that you need to stand out from the crowd, now more than ever before. As there are many professional CrossFit trainers out there, make yourself the one the clients can trust.
The hard truth is, getting the Level 1 certificate doesn’t automatically make you a successful CrossFit coach.
You must really build up long-lasting relationships, improve your skills and experience necessary to provide the highest possible value to your clients.
What will make you stand out from the crowd? The certificate won’t – they all have them. Take the whole process as a learning experience and develop your own fitness skills, and put together a CrossFit training program you can be proud of.
Tips on how to make your CrossFit program great:
| Keep the CrossFit workouts varied – this way your athletes won’t get bored but, what’s even more important, you will be able to adjust your classes to different needs. Try a mixture of strength, gymnastics, and endurance. Your clients will love to learn new skills on a regular basis.
| Never forget intensity – this is the driving force for the results that your athletes want to see.
| Modify your program for your customers – determine your athlete’s skill levels, goals and abilities. Think of everyone who attends your classes – about their particular needs and expectations. Personalization is one of the most important factors that improve customer happiness.
Market yourself as a CrossFit Professional
Any successful business needs to be marketed. Treat your CrossFit classes like you would any other venture. Here are a few suggestions on how to market your CrossFit coaching:
| Use social media – CrossFit has dominated social media. With the use of videos, posting achievements and engaging with your audience you can really elevate your brand. Promote your CrossFit services, post videos and don’t ever be ashamed to keep sharing.
| Define a target audience – Who do you really want to help with your CrossFit workouts? Beginners? People, who want to lose weight? Athletes? Experts? Know your niche and flow with it.
| Offer free classes – You might think we’re crazy, but one free class could bring in some of your long-term members. Any customer loves a no-risk trial. Remember, a great product sells itself.
| Think about content marketing – Blog posts (CrossFit is a popular topic at the moment), videos and images will all gain a lot of traffic to your personal or brand website with CrossFit training offer.
| Extra bonuses – Perhaps you can offer your clients a meal plan? Or weekly challenges? Or you pick a winner every week? Little engagements will keep people interested, keep them sharing you on social media and get more people willing to book a first CrossFit class with you.
Make sure your CrossFit classes cover all the basics
Split your CrossFit classes up into about 4 sections – this way you can be sure that you’re getting the right amount of diversity.
| The warmup – A really great warmup could consist of jogging, lunges, push-ups, jumping jacks. Basically, all the movements that will prepare you for the intensity of the class. Make sure everybody is ready to go.
| Strength and skill work – Depending on whether it’s a strength or skill day, you’ll either be treating your clients to deadlifts and squats or intricate skills like muscle ups.
| Workout of the day – You need to plan the workout of the day, consisting of certain numbers of reps or time limits. This is like a little challenge of the day.
| Cooldown – Make sure your client/clients are stretching well so that they don’t wake up (too) sore in the morning.
Simply be a great coach
With so many CrossFit jobs out there, you want to be more than just a good coach. You want to be great. Get to know your athletes, on a personal level. Know their goals, strengths, weaknesses and work around their abilities. Treat your CrossFit athletes with respect. Give equal attention to every athlete. Provide them all with the same information and offer everybody the same service, regardless of ability. Always be available for your students, be flexible and provide personal guidance. Practice what you preach. Master everything yourself before you tell your athletes to do it.
Above all, have fun. We know, cliché, but you should always be having fun, learning new things and developing your own skills as a CrossFit coach. It’s how you’ll progress and become an incredible CrossFit teacher. It’s not every day that you get to turn your passion into a career – make the most out of it.
See also: How to plan a training session with your first-time client - and keep them coming back for more
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